Nexya Shop: Brand Management and E-commerce Channels
I ran Nexya Shop's social media, Meta and Trendyol channels under a single brand plan. From content and influencer collaborations to advertising and joint commercial planning, I was part of the brand's daily operation.
Store Management
Product, content and campaign setup for the Meta and Trendyol stores
Influencer Collaborations
Selecting on-brand creators and running the collaborations
Social Media & Content
Content calendar, trend-based ideas and publishing flow
Ads & Commercial Plan
Trendyol ads, budget and joint revenue-share planning
One Brand, Several Channels
Nexya Shop sold through social media, its Meta store and Trendyol. The channels needed to speak the same brand voice, with content and advertising running on one calendar. As brand manager I brought that structure under a single plan.
What I Did
Social media management - I built the content calendar and produced and published trend-based content ideas
Influencer collaborations - I managed the collaboration setup and execution with on-brand creators
Store management - I ran product, content and campaign setup for the Meta and Trendyol stores
Trendyol ads - I ran advertising and influencer partnership management on the same calendar
Commercial planning - I set up advertising budgets and joint commercial revenue-share plans
One Calendar, One Brand
Social media, marketplace and influencer work moved on one calendar and one brand voice. Content, advertising and sales were managed as a single flow.