Veventures Holding: Corporate Voice and Website
I handled Veventures Holding's corporate communications and website. I wrote the corporate copy and press releases, gave the design team a reference draft and built the site in WordPress and Elementor.
Corporate Copy
Home, corporate pages and group company introductions
Press Releases
Release writing and the publishing process with news outlets
Brand Voice
A shared tone and message framework for four sectors
Web Build
WordPress, Elementor and internal linking from the Figma demo
One Holding, Four Companies
Veventures Holding operates in four sectors through Vebilişim Teknoloji, Vemarine Energy, 11Industry and Vetarım. The site presents the holding's corporate identity while bringing these companies under one roof and one voice.
Copy, Press and Brand Voice
I wrote the holding's corporate pages and the group companies' introductions, and shaped the content structure so the corporate identity carried the right message. I prepared the press releases and ran the publishing process with news outlets. I built a shared corporate voice so four sectors speak in the same tone.
Corporate copy - Home, about, history, business areas and contact pages
Press releases - Group company announcements and the publishing process with news outlets
Brand voice - A shared tone, terminology and message framework for four sectors
Internal linking - A topic-based internal link structure across service, company and news pages
From Design to Launch
I gave the design team a reference draft; the site was built in WordPress and Elementor from the demo they prepared in Figma. I set up the page templates, menu, content fields and internal link structure. After handover the team can update pages without breaking the layout.
After Handover
The holding was left with more than a website: a corporate voice and content structure it can reuse for new announcements. News from four companies now goes out from one place, in one voice.