Notes on SEO, GEO and AI visibility - technical guides and lessons from the field.
How do AI search engines evaluate content, and how do you make your brand visible inside them? A step-by-step strategy for ChatGPT, Perplexity and Google AI Overviews.
5 posts shown
Intent models that go beyond the TOFU/MOFU/BOFU framework.
How do you track traffic coming from ChatGPT, Perplexity and similar sources?
The most critical points to watch when implementing structured data.
What to watch when moving from a silo structure to topic clusters.
The Interaction to Next Paint metric and how to optimize it.